AUDIENCE-FOCUSED PROGRAMMATIC ADVERTISING

CHAMPIONING MINORITY & SMALL BUSINESS EXCELLENCE

GBA Media is a dynamic, minority-owned global network of digital marketing experts. Our mission is to demystify the complexities of contemporary marketing with an all-encompassing suite of martech platforms.

GBA Media delivers premier digital advertising solutions while giving back to the communities we serve. We allocate a portion of our profits to support underserved neighborhoods, schools, and organizations that advocate for marginalized groups.

TRUSTED BY TOP MEDIA AGENCIES...

AND GLOBAL BRANDS...

our services

DATA SCORING -

HOW STRONG IS YOUR DATA? LET US ENHANCE AND LEVERAGE IT FOR YOU.

ENGAGE & EXPAND -

CUT WASTE BY CONNECTING DEEPLY WITH YOUR AUDIENCE AND THEIR NETWORKS

CUSTOMER EXPERIENCE (CX) -

ELEVATE CUSTOMER EXPERIENCE WITH IN-SITE SEGMENTATION & AUDIENCE DEVELOPMENT

INSIGHTS & OPTIMIZATION -

DRIVE CAMPAIGN SUCCESS WITH MULTI-PLATFORM, BEHAVIORAL & COGNITIVE INSIGHTS

COMPREHENSIVE
OMNI-CHANNEL
& FULL-FUNNEL APPROACH

CTV & OTT

AUDIO

DCO

SOCIAL

IN-GAME

EMAIL

DOOH

PUSH

CONVERT MILLIONS OF DATA SIGNALS INTO COMPELLING MESSAGES

TIME

LOCATION

CONTEXTUAL

BEHAVIORAL

DATE

TARGETING

WEATHER

ANIMATION

DMP
SEGMENTS

DEVICE

DEMOGRAPHIC

FORMAT
STRUCTURE

TURN YOUR DATA INTO ACTIONABLE SEGMENTS WITH OUR ADVANCED AUDIENCE BUILDING

Achieve 85-93% activated match rates for 2-3X larger reach.
Utilize our user-friendly onboarding with over 50 data types.
Seamlessly onboard and activate tailored audiences.
Access free audience profile reports.
Enhance 1st Party Data (1PD) within the platform.
Self-serve analytics pixel generation (additional fee per pixel applies).
Activate campaigns across CTV, DSPs, Social Media, and Direct Mail.

MAXIMIZE YOUR DATA'S IMPACT WITH GBA

Get in touch today.